Category: Textbooks

Social Marketing in Action, (PDF) presents students with real-world social marketing case studies from different countries and areas around the world, taking learners from classroom theory to practice. The main objective is to clearly portray to marketing students distinct, identifiable steps that are vital for successful social marketing campaigns. Essential

Implementing Anatomy & Physiology Concepts through Active Learning Developed as the companion lab manual to Amerman’s Human Anatomy & Physiology, Making Connections, Cat Version, (PDF) author Catharine Whiting’s lab manual takes an active learning approach that utilizes a rich variety of hands-on activities, together with guided questions, to involve students

Encourages statistical thinking using technology, advanced methods, and a sense of humor Motivated by the 2016 GAISE Report revision, Stats: Data and Models, 5th Edition, (ePub/PDF) by De Veaux/ Bock/Velleman uses innovative strategies to help students think critically about data — while maintaining the ebook’s core concepts, coverage, and most

Bailey and Loves Short Practice of Surgery 27th edition (PDF) is the world-famous textbook of surgery. Its comprehensive coverage includes the scientific basis of surgical investigation, practice, diagnosis, and pre-operative care. Orthopaedics and Trauma are included, as are the subspecialties of plastic and reconstructive, cardiothoracic and vascular, head and neck,

Introduce your students to strategic management with the market-leading textbook, Strategic Management: Concepts and Cases: Competitiveness and Globalization 12th edition (PDF) that sets the standard for the course area. Written by respected scholars who have taught strategic management at all educational levels, Hitt, Ireland, and Hoskisson’s latest 12th edition provides a