Category: Textbooks

The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, In Essentials of Marketing Management 2nd edition (PDF), the expert authors Lancaster and Massingham’s

Plant Tissue Culture: Techniques and Experiments, 4th Edition, (PDF) builds on the classroom-tested, audience-proven guide that has led users through successful plant culturing for about 30 years. The ebook’s experiments show major concepts and can be conducted with a variety of plant materials readily available throughout the year. This completely

Leadership: A Communication Perspective, 7th edition, (PDF), has been at the forefront of college and university leadership courses for nearly 3 decades, providing an authoritative, compelling introduction to leadership as a communication-based activity. The new 7th edition continues the tradition of excellence with an up-to-date treatment of research and theory

Hibbeler’s Engineering Mechanics: Dynamics 14th Edition in SI Units (PDF) excels in providing a thorough and clear presentation of the theory and application of engineering mechanics. Engineering Mechanics empowers university students to succeed by drawing upon Dr. Hibbeler’s everyday classroom experience and his knowledge of how college students learn. This

McMinn’s Concise Human Anatomy 2nd edition (PDF) is focused on the essentials and is a very convenient, portable guide and revision aid. The jargon-free, clear textbook is supported by very high-quality, labeled pictures of radiological images captured using the latest technologies, cadaver dissections, and surface anatomy and explanatory line diagrams,