Category: Textbooks

Marketing Management 15th Global Edition (PDF) by Kotler & Keller For graduate and undergraduate courses in marketing management. The gold standard for today’s marketing management. Stay on the cutting-edge with the gold standard textbook that reflects the latest in marketing practice and theory. The world of marketing is changing every

An introduction to public policy that helps college students learn how to think critically about politics. Thomas Dye’s Understanding Public Policy 15th edition (PDF) provides an introduction to the study of public policy, as well as an overview of the models that political scientists use to describe and explain political

NEW for Spring 2017: Visualizing Nutrition Featuring Food For Thought. This comprehensive video suite is available through WileyPLUS Learning Space. Videos introduce students to future chapter concepts, underscore the significance of nutritional choices on health, clarify difficult scientific concepts, and point out useful practice opportunities and resources in WileyPLUS Learning

New Venture Creation: Entrepreneurship for the 21st Century, 10th edition (PDF) is about the process of getting a new venture started, successfully harvesting it, growing the venture, and starting again. The ebook presents the substantial body of knowledge about the entrepreneurial process in a pragmatic way – through case studies,

Psychological testing impacts virtually every corner of modern life, from education to vocation to remediation. Psychological Testing: History, Principles, and Applications 7th edition (Global), covers all variations of testing and explores social issues such testing raises. This program provides readers extensive knowledge about the objectives, characteristics, and wide-ranging effects of