Category: Textbooks

In the global research community, English has become the key language of scholarly publishing in many fields. Simultaneously, online machine translation systems have become gradually easy to use and access. Is this a researcher’s match made in heaven, or the road to publication perdition? In  Machine Translation and Global Research,

Biochar Application: Essential Soil Microbial Ecology, (PDF) summarizes the cutting-edge research on the interactions of complex microbial populations and their structural, functional, and compositional dynamics, and also the microbial ecology of biochar application to soil, potentials for future research, the use of different phyto-chemical analyses, and proposals for climate change

Emphasizes on essential genetic topics and explore the latest breakthroughs Known for its emphasis on conceptual understanding, problem-solving, and practical applications, the bestselling Essentials of Genetics, 10th Edition, (PDF) strengthens problem-solving skills and studies the essential genetics topics that today’s students need to understand. The 10th Edition has been comprehensively

This ebook, Customer Engagement Marketing (PDF) provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders around the world. It identifies cutting-edge metrics for measuring and capturing customer engagement and highlights best practices in implementing customer engagement marketing strategies. Responding to the rapidly

Concise, comprehensive and easily accessible, Dictionary of Health Economics, (PDF) is the first health economics dictionary of its kind and is an important reference tool for everyone involved, or interested in, healthcare. The modern terminology of health economics and related terms used by economists working in the fields of epidemiology,