Category: Textbooks

Qualitative Marketing Research, Understanding Consumer Behaviour (PDF) is a perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing research in the broader context of marketing and managerial decisions, consumer psychology and contemporary knowledge about unconscious and automatic processes. Different types of qualitative marketing research

This best-selling Race, Class, and Gender in the United States: An Integrated Study, 10th edition, (PDF) expertly explores concepts of diversity, identity, and inequality as it introduces students to race, gender, class, and sexuality in the United States. The thoroughly revised and updated 10th edition features 38 new readings. New

Jeffrey Perloff’s Microeconomics, 7th edition (PDF) has become a market leader because Perloff presents the theory in the context of data-driven and real examples, and then develops intuition through his hallmark Solved Problems. College students gain a practical perspective, seeing how models connect to real-world decisions being made in today’s

The ideal pocket guide This quick-reference tool has what you need to choose the appropriate diagnosis to plan your patients’ care effectively. Nurse’s Pocket Guide, 15th Edition, (PDF) features all the latest nursing diagnoses and updated interventions. A sealed “pocket minder” bookmark makes diagnosis even easier. Reviews Nursing school =

Designed for a very first course in the strength of materials, Applied Strength of Materials 6th edition (PDF) has long been the bestseller for Engineering and Technology programs because of its very comprehensive coverage, and its emphasis on applications, real world problem-solving techniques and its sound fundamentals. The combination of