Category: Textbooks

Marketing Metrics, 4th Edition, (ePub/PDF) will help you correctly quantify the performance of all your marketing investments, improve marketing ROI, and grow profits. Four prominent experts help you apply today’s best practices for evaluating everything from brand equity to social media, email performance, and rich media interaction. This updated edition

Spectroscopy of Lanthanide Doped Oxide Materials, (PDF) offers a comprehensive overview of the most crucial characterization techniques of these materials, together with their key applications. The ebook describes the application of optical spectroscopy of lanthanides doped inorganic phosphor hosts and presents information about their structure and morphology, the energy of

In an age of human genome research, new reproductive technologies, environmental challenges, and more, students can benefit from an introductory sociology textbook that is physically informed. Sociology: A Biosocial Introduction, 2nd Edition, (PDF) integrates mainstream sociological research in all spheres of sociology with a scientifically informed model of an evolved,

The field of molecular imaging of living subjects has evolved considerably and has seen spectacular advances in engineering, chemistry and biomedical applications. This downloadable textbook, Molecular Imaging: Principles and Practice (PDF) by Ralph Weissleder and others, was designed to fill the need for an authoritative source for this multi-disciplinary field. We have been

Chahal’s Fundamentals of Linear Algebra (PDF) is like no other ebook on the subject. By following a unified and natural approach to the subject it has, in less than 250 pages, achieved a more thorough coverage of the topic than ebooks with more than twice as many pages. For instance,