Category: Textbooks

Readers examine the use of services marketing as a competitive tool from a uniquely broad perspective with Hoffman/Bateson’s Services Marketing: Concepts, Strategies, And Cases, 5th edition, (PDF) Using a very reader-friendly, streamlined structure, this ebook explores services marketing not only as an essential focus for service firms but also as

This ebook presents both integral formulations and differential equation of boundary value problems for computing the stress and displacement fields of solid bodies at 2 levels of approximation – isotropic linear theory of elasticity as well as theories of mechanics of materials. Moreover, the ebook applies these formulations to practical

George Ritzer’s Introduction to Sociology, 4th Edition, (PDF/ePub) shows college students the significance of sociology to their lives. While offering a rock-solid foundation, Ritzer shows traditional sociological concepts and theories, in addition to some of the most compelling contemporary social phenomena: globalization, the digital world, consumer culture, and the “McDonaldization”

From reading news on tablets to video calling on smartphones, digital media has transformed the ways in which we communicate. Placing merging at the center of the discussion, Pavlik/McIntosh’s Converging Media: A New Introduction to Mass Communication, 5th Edition, (PDF) uses the technologies we employ every day to explain our

Coduto’s Foundation Design: Principles and Practices 3rd edition (PDF) includes the most noteworthy research and advancements in Foundation Engineering. Following a systematic approach of identifying major concepts followed by strategic design and analysis, the new and updated 3rd Edition teaches students not only how to understand foundation engineering, but to