Category: Textbooks

Hoffman and Bateson’s Services Marketing: Concepts, Strategies, and Cases, 4th edition (PDF) examines the use of services marketing as a competitive tool from a uniquely broad perspective. The textbook explores services marketing not only as an essential focus for service firms but also as a source of competitive advantage for

Cleft Palate and Craniofacial Conditions, 4th edition (PDF) is the marketing leading title for the graduate course on craniofacial conditions and cleft palate or as a sourcebook for health care professionals who offer service in this area. It is devised to be a how-to guide and also a source of

Clear, comprehensive, and practical, Introduction to Research Methods in Psychology, 5th edition (PDF) is the essential university student guide to understanding and undertaking quantitative and qualitative research in psychology. In this popular textbook for psychology students, the research process is broken down into manageable steps to equip students with the

In America’s criminal justice system, irrespective of the assumption of innocence until one is proved guilty, the accused is usually incarcerated in a county facility pending trials that can be postponed for years. This situation is worsened by the plea bargaining process, which makes those accused admit to crimes they

Teaching the Process of Science through Astronomy Building on a long tradition of effective pedagogy and comprehensive coverage, The Cosmic Perspective, 8th Edition (PDF) provides a thoroughly engaging and up-to-date introduction to astronomy for non-science majors. This textbook offers a wealth of features that enhance college student understanding of the