Category: Textbooks

You are a part of a social world on a planet that is home to about 7 billion people. This social world is filled with paradox, suspense, mystery, and outright absurdity. Explore how social psychology can help you make sense of your own social world with this intriguing and accessible

Baye/Prince’s bestselling Managerial Economics and Business Strategy, 8th edition, (PDF) provides a complete solution designed to help college students use tools from game theory, intermediate microeconomics, and industrial organization to make sound managerial decisions. Now fully integrated within McGraw-Hill’s Connect platform, the 8th edition provides instructors with new ways to

Effectiveness is the fundamental theme for this introduction to disruptive innovation. The ebook tells the student or manager, what they need to know in changing the thinking in an organization to an inventive mindset in the twenty-first century. Corporate Innovation (PDF) explains the four stages of the innovation process, and shows

Aircraft Structures for Engineering Students, 6th Edition, (PDF), is the leading self-contained aircraft structures course textbook. It covers all fundamental subjects, including structural analysis, elasticity, airworthiness, and aeroelasticity. Now in its 6th edition, the author has expanded the PDF ebook’s coverage of analysis and design of composite materials for use

The ebook, Essentials of Services Marketing 3rd edition (PDF), is meant for courses directed at undergraduate and polytechnic college students, especially those heading for a career in the service sector, whether at the executive or management level. It delivers streamlined coverage of services marketing topics with an exciting global outlook