Category: Textbooks

International Management: Culture, Strategy, and Behavior 10th edition (PDF) reflect new and emerging developments influencing international managers. With integrated real-world examples, practical applications and research, college students understand how to adapt, adjust, and navigate the changing and dynamic global business landscape and respond to world wide challenges-making it a market-leader.

Tepperman/Meredith’s Consumer Society, (PDF) offers the clearest, most comprehensive examination of consumerism and consumer behavior presently available. Taking an intersectional and interdisciplinary approach and drawing on insights from a broad range of fields, including sociology, market research, psychology, economics, history, and philosophy, the authors consider the roots, current state, and

The acclaimed ebook Principles of Taxation for Business and Investment Planning 2020 (PDF) focuses on the role taxes play in business and investment decisions, presenting the general roles of taxation and discussing its implications for all tax-paying entities before delving into a specific exception. The benefit of this approach is

Belch/Belch’s Advertising and Promotion: An Integrated Marketing Communications Perspective 11th edition (PDF) draws from the authors’ extensive research in advertising, communications, marketing, consumer behavior, sales promotion, and other fields to give college students a basis for understanding the marketing communications process, how it influences consumer decision making, and how to

The industry-standard guide, revised with new ideas and SPSS analysis techniques Designing and Conducting Survey Research: A Comprehensive Guide, 4th Edition, (PDF) is the industry standard resource that includes all major elements of the survey process, updated to include new data analysis techniques and SPSS procedures with sample data sets