Category: Textbooks

A problem-based approach that employs real-world issues and examples from actual markets Perloff and Brander’s Managerial Economics and Strategy, 3rd Edition, (PDF) uses modern theories, business examples, and real data to show how economic principles impact business decisions. Coverage of contract theory, game theory, behavioral economics, and pricing tools, together with

Ice Mechanics for Geophysical and Civil Engineering Applications, (PDF) offers the tools and concepts of ice mechanics, along with examples of their application in the fields of glaciology, civil engineering, and climate research in cold regions. It begins with an account of the most important physical properties of sea and

This ebook, A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics 3rd edition (PDF) offers an easily accessible and comprehensive guide to the entire market research process, from asking market research questions to analyzing and collecting data by means of quantitative methods. It is

Euthanasia, Ethics and Public Policy, 2nd Edition, (PDF) argues against the legalization of voluntary euthanasia and/or physician-assisted suicide on the view that, even if they were ethically defensible in particular ‘hard cases’, neither could be successfully controlled by law. It maintains that the experience of legalization in the Belgium, Netherlands,

Microeconomics: Theory & Applications, 12th Edition, (PDF) offers college students the basic tools of analysis, and demonstrates how these tools can be used to explain and forecast phenomena. Written for both business and economics students, Mark Zupan and Edgar Browning present basic microeconomic principles in an easy, clear, and very