Category: Textbooks

The ebook, Essentials of Services Marketing 3rd edition (PDF), is meant for courses directed at undergraduate and polytechnic college students, especially those heading for a career in the service sector, whether at the executive or management level. It delivers streamlined coverage of services marketing topics with an exciting global outlook

Signs of Life in the USA: Readings on Popular Culture for Writers 8th edition (PDF) teaches college students to write and read critically about popular culture by giving them a conceptual framework to do it: semiotics, a field of critical theory developed specifically for the interpretation of culture and its

Talaro’s Foundations in Microbiology 10th edition (PDF) is an allied health microbiology textbook with a taxonomic approach to the disease chapters. It offers an accessible and engaging writing style through the use of analogies and case studies to thoroughly explain very difficult microbiology concepts and makes it very easy. We

Statistics is the science that focuses on drawing conclusions from data, by analyzing and modeling the data using probabilistic models. In An Introduction to Mathematical Statistics (PDF) the author describes key concepts from statistics and give a mathematical basis for important statistical methods. Much attention is paid to the sound

Neuroepidemiology is the epidemiologic study of neurological conditions. This fine textbook Neuroepidemiology: From Principles to Practice (PDF) provides an accessible and comprehensive overview of research methods for conducting epidemiologic and clinical research on these conditions. It is aimed at epidemiologists, neurologists, and public health professionals, as well as students of