Category: Textbooks

The Routledge Companion to Strategic Marketing, (PDF) provides the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer provides 29 specially commissioned chapters, which include the latest thinking on a diverse range of marketing strategy topics. Readers benefit from the latest strategic insights of prominent experts from universities around

The Bethesda Handbook of Clinical Oncology, 4th edition, (PDF), is a concise, clear and comprehensive reference book for the busy clinician to use in his or her daily patient encounters. It emphasizes less on etiology, pathophysiology, and epidemiology, and paticularly more on practical clinical information. Cancer management information is presented

Bailey and Loves Short Practice of Surgery 27th edition (PDF) is the world-famous textbook of surgery. Its comprehensive coverage includes the scientific basis of surgical investigation, practice, diagnosis, and pre-operative care. Orthopaedics and Trauma are included, as are the subspecialties of plastic and reconstructive, cardiothoracic and vascular, head and neck,

CPT® 2020 Professional Edition, (PDF)  is the perfect AMA-authored resource to help health care professionals accurately report and bill medical procedures and services. Providers want correct reimbursement. Payers want effective claims processing. Since the CPT® code set is a dynamic, ever-changing standard, an out-of-date codebook does not suffice. Proper reporting

Close Relations: An Introduction to the Sociology of Families, 6th edition, (PDF) is a Canadian ebook, rooted in sociological research from around the globe, showing concerns of the twenty-first century. It continues to include the most important topics in the family literature and, as before, concludes with a peek at the