Category: Textbooks

Marketing: An Introduction 13th edition (in PDF) shows college students how customer value — capturing it and creating it — drives every effective marketing strategy. Using an organization and learning design that includes good real-world examples and information that help bring marketing to life, the textbook gives readers everything they

With a writer team of 26 subject-matter experts signifying a diversity of background, talent and experience, Hydraulic Fracturing: Fundamentals and Advancements (PDF) delivers a thorough discussion on the principles of hydraulic fracturing while also including the latest processes that have encouraged the explosive growth in stimulating horizontal wells in shale

In Asia, where authoritarian-developmental states have proliferated, social control and statehood are heavily contested in borderland spaces. As an outcome, in the post-Cold War world, borders have not only redefined Asian mobilities and mobilities and incomes, they have also rekindled neighboring relations and raised questions about security and citizenship. The

Politics in China 3rd Edition (PDF) offers an accessible yet authoritative introduction to how the world’s most populous nation and speedily rising global power is governed today. On the 1st of October, 2019, the People’s Republic of China (PRC) commemorated the 70th anniversary of its founding. And what a tumultuous

The ebook American Government: Institutions And Policies 13th Edition, Brief Version (PDF) , offers coverage of the 2014 and 2016 campaigns and elections; budget battles and the sequestration of funds; ongoing debates about gay marriage, immigration, and other key issues in American politics; and foreign-policy decisions on the Middle East,