Category: Textbooks

Consumer Psychology, (PDF) approaches consumer psychology from a unique perspective – it covers the entire lifespan, from birth to old age. Youth and childhood are not discussed as special, different, and remote areas from the rest of consumer research but are incorporated into our development as humans. Consumption is observed

Meet the challenges of this swiftly expanding field Molecular diagnostics continues to grow in importance in the clinical laboratory. Molecular Diagnostics, 3rd Edition, (PDF) will prepare your students with a grounding in the basic principles of molecular biology. current methods, and their clinical applications. With an emphasis on the application

Some college students take psychology while others experience it! Informed by a lot of student data, Experience Psychology 4th edition (PDF) helps psychology students understand and appreciate psychology as an integrated whole. The adaptive, personalized learning program, real-world thought-provoking examples, and interactive assessments help young students see psychology in the

Health Psychology: Biopsychosocial Interactions First Canadian Edition (PDF) helps college students to understand the interplay of psychological, biological, and social factors in people’s health. It has a modular structure, which allows instructors to choose to cover all of the systems at once or distribute them to other chapters. The psychological

For beginner-level, two-semester, or three-semester courses in Calculus for Life Sciences. Demonstrates students how calculus is used to analyze phenomena in nature — while offering flexibility for instructors to teach at their required level of rigor Calculus for Biology and Medicine, 4th Edition, (PDF) motivates health and life science, majors,