Category: Textbooks

Marketing Management, 2nd Edition, (PDF) has been redesigned and revised, yet remains true to the approach that has fuelled the success of the earlier version: clearly presented theories, simple language, and real-world examples taken from the market that reveal the business world. This practical introduction to marketing presents future marketing

Sociology: A Brief Introduction 12th edition by Richard T. Schaefer (in PDF form) invites socio students to take sociology with them in their daily lives. This successful, student-friendly program includes strong coverage of ethnicity, race, and globalization. The approachable material encourages college students to develop their sociological imaginations and start

James Kalat’s best-selling INTRODUCTION TO PSYCHOLOGY does far more than cover major theories and studies; it teaches you how to become better at evaluating information. Hands-on “Try It Yourself” activities and summaries of real research encourage you to ask yourself, “How was this conclusion reached?” and “Does the evidence really

Accurate, data-driven authorship with expanded interactivity leads to greater college student engagement Unrivaled problem sets, notable scientific accuracy and currency, and remarkable clarity have made Chemistry: The Central Science 14th edition (PDF) the leading general chemistry textbook for more than a decade. Innovative, trusted, and calibrated, the textbook increases conceptual understanding

Operations and Supply Chain Management, 16th Edition, (PDF) is a complete breadth of Operations Management and Supply Chain, with a moderate focus on quantitative coverage. It includes relevant and presents Operations Management issues with an emphasis on the economic and global economy, analytics content that links decisions to relevant data