In an age of economic downturn, effective marketing becomes increasingly difficult. In order to remain competitive and prosperous, organizations must strategically evaluate their position in the market and implement new marketing plans. Samanta‘s Strategic Marketing in Fragile Economic Conditions (PDF) offers relevant theoretical frameworks and the latest empirical research findings
The BNF for Children 2018-2019 PDF (BNFC) provides essential practical information to all healthcare professionals involved in the dispensing, prescribing, monitoring and administration of medicines to children. It addresses a significant knowledge gap in many areas of paediatric practice by providing practical information on the use of medicines in children
The fundamental values central to the Messier Jr./Glover/Prawitt in the ebook ‘Auditing and Assurance Services: A Systematic Approach, 11th edition,’ (PDF), include a systematic approach, student engagement, and decision making. It is one of the best-selling etextbooks for auditing & assurance services and widely used throughout the United States and
Bailey & Love’s Essential Clinical Anatomy, (PDF), the important companion to Bailey & Love’s Short Practice of Surgery includes the clinical conditions most commonly faced by junior clinicians, medical students, and surgeons in training. This is clinical anatomy at its best! Structured by body region, every chapter includes abundant clinical
Human Relations: Strategies for Success 6th edition (PDF), by Lowell Lamberton and Leslie Minor will help you prepare for this changing world. This textbook covers time-tested, research-based management and social science principles, as well as newer theories and philosophies of human relations drawn from personality theory, group theory, management theory,