Category: Textbooks

The goal of every marketer is to create more value for customers. The authors of this new Principles of Marketing, 7th European Edition (PDF) by Philip Kotler, Gary Armstrong, Lloyd C. Harris and Nigel Piercy have aimed to create more value for the reader by building on a classic marketing textbook with

Foundations in management beyond the HR department – Gary Dessler’s Fundamentals of Human Resources Management 5th edition (PDF) supports human resources training for all students of management — not just HR managers. The textbook presents a wide range of HR topics within a single semester of material, and a wealth

Now considered a classic version on the topic, Measure and Integral: An Introduction to Real Analysis, 2nd Edition, (PDF) offers an introduction to real analysis by first forming the theory of measure and integration in the simple setting of Euclidean space, and then offering a more general treatment based on

A concise, contemporary and clear presentation of immunological concepts This textbook, Peter Parham’s The Immune System 4th edition (PDF) emphasizes the human immune system and presents concepts with a balanced level of detail to describe our immune system works in detail. Written for medical, undergraduate, dental, veterinary, and pharmacy college

When it comes to explaining basic economic principles by drawing on current economic issues and events, there is no one more helpful than New York Times columnist and Nobel laureate Paul Krugman and co-author, Robin Wells. In this best-selling introductory textbook, Microeconomics, 5th Edition, (PDF), Krugman and Wells’ signature storytelling