Category: Textbooks

Real people making real choices Marketing: Real People, Real Choices, 9th Global Edition (PDF) is the only textbook to introduce marketing from the view of real people, who make real marketing decisions, at leading companies daily. Relevant, timely, and dynamic, this reader-friendly text shows readers how marketing concepts are applied,

In the 1940s, American movies changed. Flashbacks began to be used in outrageous, unpredictable ways. Soundtracks flaunted voice-over commentary, and characters might pivot from a scene to address the viewer. Incidents were replayed from different characters’ viewpoints, and sometimes those versions proved to be false. Films now plunged viewers into

Financial Accounting for Decision Makers, 9th Edition, (PDF) emphasizes the ways in which financial statements and information can be used to develop the quality of decision making. The practical stress throughout the ebook ensures the material is always relevant, whilst the expert authors’ style of introducing topics gradually and describing

Clear, engaging, and visually compelling, Starr and McMillan’s HUMAN BIOLOGY, 11th edition, (PDF) teaches science students the core concepts of human biology and prepares them to make well-informed decisions in their lives. Every chapter opens with an interesting application that highlights the relevance of biology and motivates the study of

For more than 60 years, Fundamental Accounting Principles (FAP) has helped introductory accounting students succeed in their college and profession. With its step-by-step approach, Fundamental Accounting Principles 24th edition (PDF) streamlines complex accounting processes and helps college students build confidence by mastering key procedures and concepts. Chapter-opening vignettes using dynamic