Category: Textbooks

Hoffman and Bateson’s Services Marketing: Concepts, Strategies, and Cases, 4th edition (PDF) examines the use of services marketing as a competitive tool from a uniquely broad perspective. The textbook explores services marketing not only as an essential focus for service firms but also as a source of competitive advantage for

Raven’s Biology, 12th Edition, (PDF) puts a focus on evolution and scientific inquiry has made this a prominent textbook for college students majoring in biology. This focus on the organizing power of evolution is combined with an incorporation of the importance of cellular molecular biology and genomics to provide our

Addresses importance of new technology and changing structures of online learning – This authoritative textbook, Developing Online Courses in Nursing Education, 4th edition, (PDF) shows nurse educators and nursing students how to teach in the online environment, using best practices and the latest technology. The 4th edition discusses the importance of

J. Glenn Brookshear provides accurate and balanced coverage of a variety of topics in Computer Science: An Overview 12th Global Edition (PDF), a language-independent ebook, providing an overview of the discipline of computer science. New Highlights includes: a stronger focus on the object-oriented paradigm and networking, including coverage of the

The Philosophy and Science of Predictive Processing, (PDF)  explores how predictive processing, which debates that our brains are continuously generating and updating hypotheses about our external conditions, sheds new light on the nature of the mind. It demonstrates how it is similar to and expands other theoretical approaches that focus