Category: Textbooks

Abatement of Environmental Pollutants: Trends and Strategies (PDF) addresses new technologies and offers strategies for microbiologists, environmental scientists, and biotechnologists to help solve problems related to the treatment of industrial wastewater. The ebook helps readers solve pollution challenges using microorganisms in bioremediation technologies, including discussions on global technologies that have

In an age of economic downturn, effective marketing becomes increasingly difficult. In order to remain competitive and prosperous, organizations must strategically evaluate their position in the market and implement new marketing plans. Samanta‘s Strategic Marketing in Fragile Economic Conditions (PDF) offers relevant theoretical frameworks and the latest empirical research findings

Customer Relationship Management, 4th Edition, (PDF) continues to be the go-to CRM guide explaining with unmatched clarity what CRM is, its uses, advantages, and implementation. Maklan and Buttle take a managerial perspective to track the part of CRM throughout the customer journey phases of acquisition, retention, and development. Theoretically sound

Steven McCornack, the noted scholar, award-winning teacher, and bestselling author, has done it again. Focused on a college student’s self-reflection, application, and adaptive learning, the ebook Interpersonal Communication and You: An Introduction (PDF) maintains the best theory, engaging examples, up-to-date research, and personal voice seen in Reflect & Relate but

For several years, there have been discussions about whether intellectual property (IP) is really property. The property concept, mainly when used in transnational and international concepts, remains somewhat indefinable. Here, Ole-Andreas Rognstad expansively discusses the use of the property metaphor in relation to IP from a transnational perspective. Rognstad gives