Category: Textbooks

Familiarizes College Students with Global Marketing and the Global Business Environment – Marking the 20th anniversary of this series of textbooks, this Global Marketing 9th global edition (PDF) by Keegan and Green builds on the tradition and successes of previous editions. Its strategic and environmental approach outlines the major dimensions

With the renowned readability of the Lutgens/Tarbuck/Tasa team, the Essentials of Geology 11th Edition (PDF) continues to enhance both the approach and the visual presentation that has made this textbook a best-seller. This revision incorporates a new active learning approach throughout each chapter which offers the geology students a structured

Calculus for Business, Economics, Life Sciences, and Social Sciences, 14th Global Edition, (PDF) provides more built-in guidance than any other textbook in its field – with a special focus on applications and prerequisite skills – and a series of student-friendly features to assist students to catch up or learn on their

Provides a broad view of the current state and history of scholarship on the art of the ancient Near East This ebook, A Companion to Ancient Near Eastern Art (PDF) covers the aesthetic traditions of Mesopotamia, Anatolia, Iran, and the Levant, from Neolithic times to the end of the Achaemenid

Revealing modern developments in the field of survey research, Design, Evaluation, and Analysis of Questionnaires for Survey Research, 2nd Edition, (PDF) continues to deliver a cutting-edge analysis of the important decisions researchers make through the survey design process. The new edition includes the essential methodologies and statistical tools used to