Category: Textbooks

Internet Marketing Essentials (PDF/ePub) is a digital marketing textbook that will keep you up with the fast-paced online marketing industry. The textbook includes 13 chapters of content that teach you the principles of search engine marketing, PPC, mobile marketing, social media marketing, landing page optimization, search engine optimization, and much

The Wiley International Handbook of History Teaching and Learning (PDF) draws on contributions from an international panel of experts. Their writings explore the growth the field has experienced in the past thirty years and offer observations on challenges and opportunities for the future. The contributors represent a wide range of

A practice-oriented learning system that breaks the traditional textbook mold To assist college students focus on the most vital concepts–and efficiently practice application of those concepts–Parkin/Bade’s Foundations of Microeconomics, 7th edition (PDF) is structured around a Checklist/Checkpoint system. The outcome is a patient, confidence-building program that enables students to use

The approach used by Hoyle, Schaefer, and Doupnik allows university students to think critically about accounting, just as they will do while preparing for the CPA exam and in their future careers. With this Hoyle/Schaefer/Doupnik’s Advanced Accounting 14th edition (PDF) ebook, college students gain a well-balanced appreciation of the profession.

Environmental and Natural Resource Economics 11th edition is the best-selling eBook for natural resource economics and environmental economics courses, offering a policy-oriented approach and introducing economic theory and empirical work from the field. College students will leave the course with a global perspective of both environmental and natural resource economics