Category: Textbooks

Help Your Class Students Succeed in the Most Important Course They’ll Take – As technology continues to change the way organizations do business, knowledge of MIS is critical. Experiencing MIS 7th global edition (PDF) illustrates for college students how organizations use information systems to solve business problems every day. This modular textbook

Comprehensive, user-friendly instruction in workplace writing, business writing & technical communication. Today’s employees are tasked with writing documents such as memos, letters, emails, and informal reports, as well as more complex forms of communications such as formal reports, web pages, proposals, and presentations. Technical Communication, MLA Update, 14th Edition PDF builds

Intermediate Accounting: IFRS Edition 3e (PDF) provides the tools global accounting students need to understand IFRS and how it is applied in practice. The emphasis on fair value, the proper accounting for financial instruments, and the new developments related to revenue recognition, leasing, and financial statement presentation are examined in

Customer Relationship Management, 4th Edition, (PDF) continues to be the go-to CRM guide explaining with unmatched clarity what CRM is, its uses, advantages, and implementation. Maklan and Buttle take a managerial perspective to track the part of CRM throughout the customer journey phases of acquisition, retention, and development. Theoretically sound

Yeasts in Biotechnology and Human Health (PDF) discusses genome-based strategies to offer an all-inclusive understanding of yeasts in Human Health and as model organisms in fundamental research or industrial production. Using several Saccharomyces cerevisiae strains and numerous non-conventional yeast species isolated from diverse origins, it explains essential biological processes, the