Category: Textbooks

Marketing Metrics, 4th Edition, (ePub/PDF) will help you correctly quantify the performance of all your marketing investments, improve marketing ROI, and grow profits. Four prominent experts help you apply today’s best practices for evaluating everything from brand equity to social media, email performance, and rich media interaction. This updated edition

Dr. Peter Gray’s evolutionary perspective and emphasis on critical thinking have made his rigorous yet accessible introduction to psychology a widely respected classroom favorite, edition after edition. Now thoroughly revised, with the help of new co-author David Bjorklund, Psychology, 7th Edition, invites and stimulates college students to investigate the big ideas in

Get a deeper understanding of respiratory disease with Clinical Manifestations and Assessment of Respiratory Disease, 7th Edition (PDF). This popular, full-color PDF etextbook provides all the necessary tools you need to learn how to gather clinical data, formulate assessments, identify desired outcomes, design a safe and effective treatment plan, make

Essentials of Marketing: A Marketing Strategy Planning Approach 15th edition (PDF) is all about marketing and marketing strategy planning. At its core marketing strategy planning is about finding out how to do a superior job of satisfying customers. This author squad takes that point of view seriously and considers in

By integrating knowledge from pharmacology, molecular medicine, microbiology, and engineering, researchers from Europe, Asia, and the U.S. cover a broad spectrum of existing and potential antimicrobial medications and treatments. Novel Antimicrobial Agents and Strategies, (PDF) is an inclusive survey ranging from small-molecule antibiotics to antimicrobial peptides and their engineered mimetics,