Category: Textbooks

Boone’s Contemporary Marketing, 17th Edition, (PDF) is the proven, premier teaching and learning resource for initial marketing courses. The authors offer thorough coverage of essential marketing principles, discovering all components of the marketing mix, and offering practical guidance to help business students prepare for successful marketing careers. This trusted textbook

Psychologists use a variety of research methods and tools to learn about mental processes and behaviors. The goal of this ebook, Research Methods In Psychology 10th edition (PDF) is to introduce college students to the “multimethod approach” to research in psychology, including survey, observational, and experimental methods. Psychology students learn

Market-leading Rosen/Wen/Snodden Public Finance in Canada 5th edition (PDF) provides a modern treatment of the theory of public finance, and a thorough discussion of empirical issues from a Canadian perspective. Comprehensive yet flexible coverage includes an integrated introduction to expenditure and tax decisions (financing of expenditures in the chapters on

Ignite your excitement about behavioral neuroscience with Brain and Behavior: An Introduction to Behavioral Neuroscience, 5th Edition (PDF) by best-selling author Bob Garrett and new co-author Gerald Hough. Hough and Garrett make the field accessible by inviting students to explore key scientific discoveries and theories using detailed illustrations and immersive

In University Physics for the Physical and Life Sciences Volume 1 (PDF), authors Philip R. Kesten and David L. Tauck take a fresh and innovative approach to the university physics (calculus-based) course. They combine their experience teaching biology (Tauck) and physics (Kesten) to create a textbook that engages college students