Category: Textbooks

The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, In Essentials of Marketing Management 2nd edition (PDF), the expert authors Lancaster and Massingham’s

Trusted for more than 25 years, this handy, full-color drug reference is easy to navigate and offers safety features that help you practice knowledgeable, safe medication dispensing. Content on over 5,000 generic and brand-name drugs includes almost every drug you are expected to meet in clinicals. Side effects information, logically

Dental implant surgery is an art form. To help you boost your skills and become an expert in implant prosthetics, Misch’s Contemporary Implant Dentistry 4th Edition (PDF) uses a multidisciplinary approach to cover the industry’s latest processes and surgical techniques. The new edition of this ebook continues to offer comprehensive, state-of-the-art information

Using a consistent Skinnerian perspective Behavior Analysis and Learning: A Biobehavioral Approach 6th Edition (PDF) provides an advanced introduction to the principles of behavior analysis and learned behaviors, covering a full range of principles from the basic respondent and operant conditioning through applied behavior analysis into the cultural design. The

By remaining relevant, staying current, and adapting to emerging course needs, Operating System Concepts, 2nd edition (PDF) by Peter Baer Galvin, Abraham Silberschatz, and Greg Gagne has defined the operating systems course through 9 editions. This 2nd edition of the Essentials version is based on the recent ninth edition of