Category: Textbooks

To survive in today’s competitive and globalized business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Branding: Breakthroughs in

International Human Resource Management Edwards & Rees, 3rd edition. This engaging PDF etextbook offers a readable introduction to International Human Resource Management. It explores the international dimensions of managing human resources, with a focus on comparative HRM and multinational organizations. It tackles the issues raised by cross-national differences in HRM

Choices Behind Human Communication The Interpersonal Communication Book 14th Edition (PDF) handles the subject of communication through integrative theory, research, and practical methods. A threefold approach recognizes important communicative concepts: choices in interpersonal situations, the theories and research that support these choices, and the communication skills essential to effectively use

Pearson New Internation Edition: Foundations of Behavioral Neuroscience 9th edition (International version) in PDF is an ideal choice for the university instructor who wants a concise textbook with a good balance of animal and human studies. The 9th International Edition of Foundations of Behavioral Neuroscience offers a concise introduction to

Materials Science for Dentistry, 10th Edition, (PDF) is a standard resource for graduate, undergraduate and postgraduate courses in dentistry. It provides fundamental coverage of the materials on which dentistry depends, covering the structure and chemistry that govern the behavior and performance of materials. Particular classes of materials include polymers, cement,