Category: Textbooks

This is a brand new ebook on the marketing strategy that emphasizes the pursuit of solutions to four major marketing problems: All customers differ 2. All customers change 3. All competitors react 4. All resources are restricted Planned around these four First Principles of Marketing, this important new textbook provides

An Illustrated History of Health and Fitness, from Pre-History to our Post-Modern World, (PDF) explores the health/fitness interaction in a historical context. Beginning in primitive hunter-gatherer communities, where survival required adequate physical activity, it goes on to consider transformations in health and physical activity at subsequent stages in the evolution of

Transform your mathematics course into an engaging and mind-opening experience for even your most math-phobic students. Now The Heart of Mathematics: An Invitation to Effective Thinking, 4th edition (PDF) succeeds at reaching non-science, non-math, oriented majors, encouraging them to discover the mathematics inherent in the world around them. Infused with

The Practice of Research in Criminology and Criminal Justice, 7th Edition, (PDF) demonstrates the vital role research plays in criminology and criminal justice by integrating in-depth, real-world case studies with a comprehensive discussion of research methods. By pairing research techniques with practical examples from the field, authors Ronet D. Bachman

Kumar’s Clinical Molecular Medicine: Principles and Practice (PDF) is very easy to read, yet quite comprehensive. This ebook is the perfect introduction to the molecular basis of disease and the novel treatment options that have become available. Clinical Molecular Medicine: Principles and Practice (ebook) presents the latest scientific advances in