Category: Textbooks

Marshall/Johnston’s Marketing Management, 2nd Edition, (PDF) has taken great effort to represent marketing management the way it is practiced in successful organizations today. Given the intense changes in the field of marketing, it is a sure bet that the job of leading marketing manager’s contributions to the organization and its

This comprehensive and practical handbook provides step-by-step instruction, guiding entrepreneurs of innovative technology startups all the way from idea to profitability. With its easy-to-follow format targeted at both experienced and also novice entrepreneurs, Szycher’s Practical Handbook of Entrepreneurship and Innovation (PDF) covers all legal, technical, financial and governmental hurdles facing startups.

Full coverage of management and manufacturing in mechanical engineering – Mechanical Engineers’ Handbook, 4th Edition, Volume 3 Manufacturing and Management (PDF) provides a quick guide to specialized areas that engineers may encounter in their work, providing access to the basics of each and pointing toward trusted resources for further reading,

Ancient Legal Thought: Equity, Justice, and Humaneness From Hammurabi and the Pharaohs to Justinian and the Talmud (PDF) is a study of what constituted legality and the role of law in ancient societies. Investigating and comparing legal thinking and legal codes of the ancient societies of Mesopotamia, Greece, India, Egypt,

This ebook, Matrix Methods of Structural Analysis (PDF) deals with matrix methods of structural analysis for linearly elastic framed structures. It starts with a background of matrix analysis of structures followed by a procedure to develop force-displacement relation for a given structure using flexibility and stiffness coefficients. The remaining text