Marketing Management 15th Global Edition (PDF) by Kotler & Keller For graduate and undergraduate courses in marketing management. The gold standard for today’s marketing management. Stay on the cutting-edge with the gold standard textbook that reflects the latest in marketing practice and theory. The world of marketing is changing every
The new edition of the ultimate guide for venture capital practitioners—includes the entire process of venture firm formation & management, portfolio construction, value creation, fund-raising, and exit strategies After its initial publication, The Business of Venture Capital, 3rd Edition, (PDF) has been addressed as the definitive, most comprehensive ebook on
The Physiology and Biochemistry of Prokaryotes 4th edition (PDF) covers the basic principles of biochemistry, prokaryotic physiology, and cell behavior. The 4th edition features comprehensive updates that integrate the latest developments in the field, including systems biology, microbial diversity, genomics, cell-to-cell signaling, and biofilms. The ebook also presents microbial metabolism
The most accessible, forthright, and engaging introduction to the Canadian criminal justice system. Accessible and engaging, this text introduces students to the realities of criminal justice in today’s world. Drawing on media issues, case studies, and controversies, Exploring Criminal Justice in Canada, 2nd Edition, (PDF/ePub) critically examines the organization and
The most successful new calculus textbook in the last 20 years The much-anticipated Briggs’ Calculus: Early Transcendentals 3rd edition (PDF) retains its hallmark features while introducing important advances and refinements. Briggs, Cochran, Gillett, and Schulz build from a foundation of meticulously crafted exercise sets, then draw math students into the narrative