Category: Textbooks

Marketing: An Introduction 13th edition (in PDF) shows college students how customer value — capturing it and creating it — drives every effective marketing strategy. Using an organization and learning design that includes good real-world examples and information that help bring marketing to life, the textbook gives readers everything they

Practising Italian Grammar, (PDF) offers a concise set of varied exercises for developing a greater practical awareness of the language. It is designed as a companion volume to A Reference Grammar of Modern Italian by Maiden and Robustelli, but it can also be used on its own by anyone wishing to

The SAGE Handbook of Qualitative Business and Management Research Methods provides a state-of–the-art overview of qualitative research methods in the business and management field. The Handbook celebrates the diversity of the field by drawing from a wide range of traditions and by bringing together a number of leading international researchers

An introduction to geomagnetic storms and the threats they pose at the Earth’s surface Geomagnetic storms are a form of space weather event that can create Geomagnetically Induced Currents (GICs) which, once they reach Earth’s surface, can intervene with power grids and transport infrastructure. Understanding the characteristics and effects of

The Companion to Development Studies, 3rd Edition, (PDF) contains more than a hundred chapters written by leading international specialists within the field to provide a brief and authoritative overview of the main theoretical and practical issues dominating contemporary development studies. Including a wide range of disciplines, the ebook is divided