Category: Textbooks

The Routledge Companion to Strategic Marketing, (PDF) provides the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer provides 29 specially commissioned chapters, which include the latest thinking on a diverse range of marketing strategy topics. Readers benefit from the latest strategic insights of prominent experts from universities around

A historical survey of the western humanities in a single-volume textbook. Adventures in the Human Spirit 7th edition (PDF) provides a balanced introduction to the major arts, philosophy, and religion. Appropriate for students with little background in the arts and humanities, this single-volume textbook approaches the humanities by focusing on

This edited volume, Eye Movement Research: An Introduction to its Scientific Foundations and Applications (PDF) presents fundamentals as well as applications of oculomotor methods in clinical and industrial settings. The topical spectrum covers 1.) basics and background material, 2.) methods such as recording techniques, markov models, pupillometry, Lévy flights, and

In the 1940s, American movies changed. Flashbacks began to be used in outrageous, unpredictable ways. Soundtracks flaunted voice-over commentary, and characters might pivot from a scene to address the viewer. Incidents were replayed from different characters’ viewpoints, and sometimes those versions proved to be false. Films now plunged viewers into

Prepping for the MCAT Biochemistry is a true challenge. MCAT Biochemistry Review 2019-2020 (PDF) can be your partner along the way – offering guidance on where to focus your efforts and how to organize your review. This book has been updated to match the AAMC’s guidelines precisely—no more worrying if