Category: Textbooks

A simple English guide to intellectual property law Whether you are in the world of creative arts or business, you need to understand the laws that govern your work. But given the complex terminology that surrounds patents, trademarks, copyrights, and other intellectual property rights, this isn’t easy. Enter, Patent, Copyright

Realizing the importance of accounting information systems and internal controls in today’s business environment, the updated Accounting Information Systems: Controls and Processes 3rd edition (PDF) makes the world of systems and controls accessible to today’s accounting students. It enhances opportunities for learning about AIS and its day-to-day operation and is

Project management fundamentals with broad applications. In its Project Management: Achieving Competitive Advantage 5th Edition, (PDF) takes a decisive, contemporary, and business-oriented approach to learning and teaching project management. To promote a comprehensive, multi-industry understanding of the textbook, the expert author addresses project management theory within the context of a

In a fast-changing, increasingly social and digital marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing 17th global edition (PDF) helps university students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make brands and products an integral

Unlocking Equity and Trusts 5th edition (PDF) will help you grasp the main concepts of Equity and Trusts with ease. Containing accessible explanations in clear and precise terms that are easy to understand, it provides an excellent foundation for learning and revising. The information is clearly presented in a logical