Category: Textbooks

This is a brand new ebook on the marketing strategy that emphasizes the pursuit of solutions to four major marketing problems: All customers differ 2. All customers change 3. All competitors react 4. All resources are restricted Planned around these four First Principles of Marketing, this important new textbook provides

First Aid for the USMLE Step 1 2021, 31st Edition, (PDF) stays the most trusted name in USMLE® review―just ask any medical student! Rapid Review section for effective last-minute preparation About 1,400 must-know topics with mnemonics to stress your study Extra material and real-time updates exclusively at FirstAidTeam.com The new

Positive psychologists focus on ways that we can advance the lives of communities and individuals by studying the factors that increase positive outcomes such as happiness and life satisfaction. Evolutionary psychologists use the principles of evolution, based on Charles Darwin’s understanding of life, to help shed light on any and

The leading textbook on human physiology for more than 40 years – A  Doody’s Core Title for 2017! For more than 40 years, Ganong’s Review of Medical Physiology 25th edition (PDF) has been helping those in the medical field understand mammalian and human physiology. Applauded for its engaging and interesting written

This course gives managerial students the tools they need to crunch the numbers, focusing on prediction rather than reporting. College students will learn how to: connect a company’s past experience to future expectations; identify and explain deviations from anticipated results; apply correct analytical techniques to problems or decisions; use financial