Category: Textbooks

The best-selling textbook Marketing Research 8th Global Edition (PDF) continues to provide readers with a “nuts and bolts” introduction to the field of marketing research. Intended for students with no prior background in marketing research, the textbook teaches the basic fundamental statistical models needed to analyze market data. This new

BUSN 10th edition (PDF) by 4LTR Press solutions gives college students the option to choose the format that best suits their learning preferences. This option is perfect for those students who focus on the textbook as their main course resource. Learn your Intro to Business Course YOUR Way with BUSN!

How to live well and the search for meaning have long been of intense concern to humans, maybe because Homo sapiens is the only species aware of its own mortality. In the past few decades, empirical psychology made a major contribution to this quest. The Social Psychology of Living Well, (PDF)

The College Algebra series by Lial, Hornsby, Schneider, and Daniels merges the experience of master teachers to assist college students to develop the balance of analytical skills and conceptual understanding needed to succeed in mathematics. With Trigonometry, 12th Edition, (PDF), the authors respond to the challenges of new classroom models

Information Privacy Engineering and Privacy by Design: Understanding Privacy Threats, Technology, and Regulations Based on Standards and Best Practices is the Comprehensive Guide to Engineering and Implementing Privacy Best Practices As systems grow more complex and cybersecurity attacks more unfaltering, safeguarding privacy is ever more challenging. Organizations are increasingly responding