Category: Textbooks

The key to marketing is satisfying and understanding consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with users, customers, or clients. This ebook, The Routledge Companion to Consumer Behavior (PDF) promises to be a contemporary classic. It brings together an international set of scholars,

The renowned Cambridge Handbook of Creativity, 2nd Edition, (PDF) expands on the first edition with over two-thirds of new material reaching across psychology, entrepreneurship, education, business, and neuroscience. It introduces creativity scholarship by summarising its history, key theories and assessments, how creativity develops across the lifespan, and suggestions for enhancing

Human Physiology: An Integrated Approach, 8th Edition, (PDF) is the #1 best-selling 1-semester human physiology ebook world-wide. The 8th Edition involves students in developing a deeper understanding of human physiology by training them to think critically and preparing them to solve real-world problems. Updates, like new, Try It activities, and

Yeasts in Biotechnology and Human Health (PDF) discusses genome-based strategies to offer an all-inclusive understanding of yeasts in Human Health and as model organisms in fundamental research or industrial production. Using several Saccharomyces cerevisiae strains and numerous non-conventional yeast species isolated from diverse origins, it explains essential biological processes, the

A complete, problem-solving approach for the brief Organic Chemistry course. Modern and comprehensive revisions to the streamlined Essential Organic Chemistry, 3rd Global Edition (PDF) focuses on developing students’ analytical reasoning and problem-solving skills throughout organic chemistry. Structured around reaction similarities and rich with contemporary biochemical connections, Bruice’s 3rd Edition opposes memorization