Category: Textbooks

Essentials of Marketing: A Marketing Strategy Planning Approach 15th edition (PDF) is all about marketing and marketing strategy planning. At its core marketing strategy planning is about finding out how to do a superior job of satisfying customers. This author squad takes that point of view seriously and considers in

Along with the progressively important runtime engines prevalent in our daily-life computing, there is a strong demand from the software community for a concrete presentation on the design and implementation of modern virtual machines, including the JavaScript engine, Java virtual machine and Android execution engine. The community anticipates seeing not

A classic gets a new coauthor and a new approach: Developmental Biology, 11th Edition, (PDF) keeps the excellent writing, accuracy, and enthusiasm of the Gilbert Developmental Biology 11e PDF ebook, streamlines it, adds innovative electronic supplements, and creates a new textbook for those teaching Developmental Biology to a new generation.

Leading edge cases and comprehensive coverage of the legal environment of business. The Legal Environment of Business: Online Commerce, Ethics, and Global Issues, 8th Edition, (PDF) explores how the present legal environment, government regulation, and e-commerce environment influence today’s business decisions. The cases in this text are exciting, cutting-edge, and

The PDF eBook Financial Accounting 11th edition (PDF) by Walter T. Harrison Jr., Charles T. Horngren, C. William Thomas, and Wendy M. Tietz gives readers a solid foundation in the fundamentals of accounting and the basics of Financial Statements and then builds upon that foundation to offer more advanced/challenging concepts