Category: Textbooks

Assist all students to learn how to create value through customer connections and engagement In an increasingly, fast-changing digital and social marketplace, it’s more important than ever for marketers to develop significant connections with their customers.  Kotler & Armstrong’s Principles of Marketing, 17th edition, (PDF) helps marketing students understand today’s

A Contemporary Classic Contemporary; yet classical, and theoretical, yet applied – McClave & Sincich’s Statistics 13th edition (PDF) gives you the best of both worlds. This etextbook offers a very trusted and comprehensive introduction to the field of statistics that emphasizes inference and integrates real data throughout. The authors stress

Think critically, analyze objectively, and judge soundly when you know the right questions to ask. Asking the Right Questions: A Guide to Critical Thinking 12th edition (PDF) bridges the gap between blindly accepting information or simply memorizing and the greater challenge of critical analysis and synthesis. Authors M. Neil Browne

Time–activity diaries kept by members of the general public indicate that on average people spend around 90% of their time indoors, this is associated with considerable exposure to air pollutants as not only is there infiltration of pollutants from outdoors, there are also emissions indoors that can lead to elevated

Advanced Steel Design of Structures (PDF) explores the design principles of steel members under special loads and includes special geometric forms and conditions not typically provided in standard design ebooks. It describes advanced concepts in a simple manner using several illustrative examples and MATLAB® codes. Includes: Presents an analysis of