Category: Textbooks

Integrated Advertising, Promotion, and Marketing Communications 8th global edition speaks to an evolved definition of integrated marketing and teaches you how to effectively communicate in the business world. It champions the importance of integrating all marketing communications and helps you understand how communications are produced and transmitted. This textbook covers

The Global Leadership Challenge, 3rd Edition, (PDF/ePub/AZW3) first examines the phenomenon of global business and then analyses what is different about global business and thus what is uniquely required to be a successful global leader. It lays out how companies can develop victorious global leaders and what individuals can do

Exploring Microeconomics: formal theory and practical problems. Perloff’s Microeconomics: Theory and Applications with Calculus, 5th Edition, (PDF) remains the premiere microeconomics textbook to marry formal theory with thoroughly analyzed and robust real-world problems. Intended as an intermediate microeconomics textbook, expert economist and author Jeff Perloff introduces economic theory through a

Ensure you are job-ready with the best-selling and number one choice — Guffey/Lowey’s Essentials Of Business Communication, 11th edition (PDF). In a time when communication and writing skills rank high on recruiters’ wish lists, this proven textbook helps students develop job-readiness for the 21st century. Essentials of Business Communication, 11th

Guiding college students through the complexities of advanced accounting, Advanced Financial Accounting, 7th Canadian edition, (PDF), helps all students to develop a professional approach to accounting issues. This classic textbook provides everything accounting students need to understand the core issues of advanced accounting. With a focus on the direct method