Category: Textbooks

Emphasize the practical skills and important developments in business The recent events in global and domestic economies are presenting unparalleled challenges, excitement, and disappointments for businesses — and want for change in the introduction to business courses and textbooks. Ebert & Griffin’s Business Essentials, 12th Edition, (PDF) captures the widespread significance

Hoffman and Bateson’s Services Marketing: Concepts, Strategies, and Cases, 4th edition (PDF) examines the use of services marketing as a competitive tool from a uniquely broad perspective. The textbook explores services marketing not only as an essential focus for service firms but also as a source of competitive advantage for

Exploring Biological Anthropology 4e present a concise overview of biological anthropology, from very early foundations to the most recent innovations. Exploring Biological Anthropology: The Essentials, 4th Edition, (PDF) combines concise coverage of the foundations of the field with modern innovations and discoveries, helping anthropology students understand, and get excited about,

In the 2nd edition of this highly-regarded text, the available application-driven approach that made the first edition so successful has been taken, whilst it has been strengthened and streamlined further to meet the needs of students across Europe, Middle East, UK and Africa. Packed with varied realistic examples from Scotland

This ebook, Snapshots of Hemodynamics: An Aid for Clinical Research and Graduate Education 3rd Edition (PDF) is written in the same quick-reference style as its predecessor to help clinical and basic researchers, as well as graduate students, understand hemodynamics. Hemodynamics makes it possible to characterize, in a quantitative way and often