Category: Textbooks

Develops Professional Communication Skills Ensuing in the wake of the digital revolution and the advent of social media, business communication has been hit by yet another radical change: the rise of mobile communication. In Excellence in Business Communication, 12th Global Edition, (PDF) of Boveé and Thill’s, the most recent and

Following in the tradition of the first 6 editions, the goal of this successful, issues-based etextbook, Chemistry in Context 7th edition (PDF), is to establish chemical principles on a need-to-know basis for non-science majoring students, enabling them to learn chemistry in the context of their own lives and significant issues

Social Marketing in Action, (PDF) presents students with real-world social marketing case studies from different countries and areas around the world, taking learners from classroom theory to practice. The main objective is to clearly portray to marketing students distinct, identifiable steps that are vital for successful social marketing campaigns. Essential

This unique ebook, Mathematics for Physics: An Illustrated Handbook (PDF) by Adam Marsh, complements traditional textbooks by providing a visual yet rigorous survey of the mathematics used in theoretical physics beyond that typically covered in college or undergraduate physics or mathematics courses. The exposition is pedagogical but compact, and the

Currency and application are what involve today’s business students. Ebert is driven by these ethics, and loaded with interactivity. This new content model, rich with interactive assessments and widgets also features the benefits of Interactive Lesson Presentations; ensuring that Pearson meets the requirements of all instructors and learners before, during,