Category: Textbooks

The goal of every marketer is to create more value for customers. The authors of this new Principles of Marketing, 7th European Edition (PDF) by Philip Kotler, Gary Armstrong, Lloyd C. Harris and Nigel Piercy have aimed to create more value for the reader by building on a classic marketing textbook with

A sound knowledge of anatomy and physiology is a vital basis for the effective clinical treatment of farm animals and companion animals alike. Introduction to Animal and Veterinary Anatomy and Physiology, 4th Edition, (PDF) continues to offer a comprehensive description of the anatomy and physiology of dogs and cats. The

Best Selling Strategy Title. The International 22nd Edition continues its custom of being a preeminently teachable textbook because of its conventional content and balanced treatment of what every student needs to know about the managerial tasks of crafting and executing strategy because the arrangement of the material is appealing and

This ebook integrates the knowledge of experts from both the software industry and academia to present theories of multiphysics simulation by design for power electronics, electrical machines, and drives. The complete design approach described within supports new applications required by technologies sustaining high drive efficiency. The emphasized framework considers the

The Handbook of Race, Ethnicity, Crime, and Justice, (PDF) offers current and future studies on the fluctuating dynamics of the role of immigrants and the effect of immigration, across the United States and industrialized and developing nations. It includes the changing dynamics of, ethnicity, race, and immigration, and discusses how