Category: Textbooks

Boone’s Contemporary Marketing, 17th Edition, (PDF) is the proven, premier teaching and learning resource for initial marketing courses. The authors offer thorough coverage of essential marketing principles, discovering all components of the marketing mix, and offering practical guidance to help business students prepare for successful marketing careers. This trusted textbook

Schneider’s Introduction to Public Health, 5th Edition, (PDF) is a comprehensive, available overview of the growing field of public health for students new to its actors and concepts. Written in pleasing, non-technical language, this best-selling ebook explains in clear terms the multi-disciplinary strategies and methods used for measuring, assessing, and

Assuming no previous knowledge, Educational Research: Quantitative, Qualitative, and Mixed Approaches, 6th edition (PDF) by R. Burke Johnson and Larry Christensen offers a comprehensive, easily digestible introductory research methods textbook for graduate and undergraduate students. Students will build an understanding of the multiple research methods and strategies used in education

About one in four people in OECD countries are presently obese. This epidemic has far-reaching consequences for society, individuals and the economy. Using microsimulation modelling, OECD Health Policy Studies (PDF) analyses the burden of overweight and obesity in 52 countries (including OECD, European Union and G20 countries), presenting how overweight

Circular Entrepreneurship: Creating Responsible Enterprise (PDF) analyzes how the principles of circularity, considered a law of nature but ignored within the materialistic orientation of the industrial age, are becoming attractive again in business and society. Investigation shows enterprises small and large delivering a stimulating message, from changes in entrepreneurial mindsets to