Category: Textbooks

Social Marketing in Action, (PDF) presents students with real-world social marketing case studies from different countries and areas around the world, taking learners from classroom theory to practice. The main objective is to clearly portray to marketing students distinct, identifiable steps that are vital for successful social marketing campaigns. Essential

For more than 65 years, Williams Textbook of Endocrinology 13th edition (PDF) has been the gold standard in the field, delivering authoritative guidance on every aspect of adult and pediatric endocrine system disorders. The Williams Textbook of Endocrinology 13th Edition has been thoroughly updated by Drs. Shlomo Melmed, P. Reed

Professional Nursing Concepts: Competencies for Quality Leadership, 4th Edition, (PDF) takes a patient-centered, traditional approach to the topic of nursing education. A perfect text for teaching students how to transition from the classroom to practice, it emphasizes the core competencies for health professionals as determined by the Institute of Medicine

This brief etextbook Essentials of Organizational Behaviour 1st edition (Canadian) gives college students more depth and breadth of practical tools to practice their management skills than any other ebook. This first new Canadian edition continues its fresh approach to management coverage through relevant and current examples, updated theory, and a

The first ebook to comprehensively cover the burgeoning new class of soft material called functional organic liquids Functional organic liquids, a new concept in soft matter materials science, demonstrate favorable properties compared to amorphous polymers and ionic liquids. They are made of a functional core unit and a side chain,