Category: Textbooks

The Routledge Companion to Strategic Marketing, (PDF) provides the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer provides 29 specially commissioned chapters, which include the latest thinking on a diverse range of marketing strategy topics. Readers benefit from the latest strategic insights of prominent experts from universities around

The Future of Intelligent Transport Systems (PDF) considers ITS from three perspectives: business models, users, and policy/regulation. Topics cover in-vehicle applications, such as autonomous driving, vehicle-to-vehicle/vehicle-to-infrastructure communication, and related applications, such as personalized mobility. The ebook also examines ITS technology enablers, such as wireless communication, sensing technologies, user behavior as

Building on the success of the best-selling Fundamental Accounting Principles textbook authors John Wild, Ken W. Shaw, and Barbara Chiappetta created Financial and Managerial Accounting: Information for Decisions, 7th edition (PDF) to provide a corporate perspective and balanced coverage in this growing course area. With its step-by-step approach, Financial and

The essays that encompass this anthology of the best in ecology from Critical Reviews in Microbiology define principles and practices in considerable detail. There is no attempt, though at a balanced presentation of the different groups of microorganisms or their activities. Similarly, some areas of current concern are deliberated cursorily

Should employers be allowed to require drug testing? Should there be warning labels on fast foods? This introductory textbook teaches you basic concepts of biology in the context of critical issues. The Biology: Concepts And Applications 10th edition (PDF) was developed in partnership by authors Cecie Starr, Christine A. Evers,