Category: Textbooks

Introduces readers to the basic concepts of economics with engaging, timely stories and applications Readers hoping to get a better understanding of the world around them, often leave with their questions unreciprocated. Microeconomics: Principles, Applications, and Tools, 9th Edition (PDF) is built upon the author’s philosophy of using the basic

Qualitative Marketing Research, Understanding Consumer Behaviour (PDF) is a perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing research in the broader context of marketing and managerial decisions, consumer psychology and contemporary knowledge about unconscious and automatic processes. Different types of qualitative marketing research

Archaeology for today’s university student Retaining its hallmark authoritative and concision presentation of the most recent breakthrough methods, discoveries, and interpretations, the latest Archaeology Essentials: Theories, Methods, and Practice 4th Edition (PDF) sets a new standard for learning support. To provide even greater college student engagement, the ebook is supported

20 years since the publication of the 2nd Edition and more than 30 years since the publication of the original book, Racial Formation in the United States 3rd edition (PDF) now arrives with every chapter radically rewritten and revised by authors Michael Omi and Howard Winant, but the overall vision

Psychologists use a variety of research methods and tools to learn about mental processes and behaviors. The goal of this ebook, Research Methods In Psychology 10th edition (PDF) is to introduce college students to the “multimethod approach” to research in psychology, including survey, observational, and experimental methods. Psychology students learn