Category: Textbooks

Qualitative Marketing Research, Understanding Consumer Behaviour (PDF) is a perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing research in the broader context of marketing and managerial decisions, consumer psychology and contemporary knowledge about unconscious and automatic processes. Different types of qualitative marketing research

At the end of the twentieth century, the international business worked in an environment driven by the triad of economic power formed by Japan, the USA, and the European Community. Multinational corporate strategies had to be devised within the context of intense global competition between these three economic blocs. Global

Textbook of Surgery, 4th Edition, (PDF) is a core ebook for medical and surgical students providing a comprehensive summary of general and specialty surgery. Every topic is written by an expert in the field. The ebook focuses on the principles and techniques of surgical management of common diseases. Great focus

Amphibian Evolution (PDF) focuses on the first vertebrates to occupy land and their long journey to become fully independent from the water. It tracks the origin of tetrapod features and tries to describe how and why they transformed into organs that permit life on land. Though the major frame of

Hormones, Brain and Behavior, 3rd Edition (PDF) offers a state-of-the-art overview of hormonally-mediated behaviors, including an extensive discussion of the effects of hormones on fish, insects, birds, rodents, amphibians, and humans. Entries have been carefully designed to provide a valuable source of information for researchers and students in neuroendocrinology and