Category: Textbooks

Social media presents a new way for aesthetic practitioners to connect with consumers and to differentiate their clinics. Although, to most clinic managers and practitioners, digital media presents a sea of confusion that they cannot even start to know how to navigate. With more than 20 years of experience in

Archaeology for today’s university student Retaining its hallmark authoritative and concision presentation of the most recent breakthrough methods, discoveries, and interpretations, the latest Archaeology Essentials: Theories, Methods, and Practice 4th Edition (PDF) sets a new standard for learning support. To provide even greater college student engagement, the ebook is supported

The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, In Essentials of Marketing Management 2nd edition (PDF), the expert authors Lancaster and Massingham’s

The Matrix of Race: Social Construction, Intersectionality, and Inequality (PDF/Mobi) for ethnic and race relations courses, is written by 3 leading scholars — Rodney D. Coates, Abby L. Ferber, and  David L. Brunsma — and reflects a very contemporary way of looking at minorities, race, and intergroup relations. Older textbooks use

A visual, brief, and media-rich approach to physical geography Highly regarded, best-selling author Robert Christopherson has partnered with renowned geographer and educator Stephen Cunha and longtime media author Charlie Thomsen to establish Geosystems Core, a modular, brief, highly visual and flexible etextbook and springboard into physical geography. This approach allows