Category: Textbooks

The broad foundation of this ebook is laid on the conceptual discussions on consumer theories and applied arguments on changes in consumer behavior. Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making, (PDF) discusses the behavioral impact of consumes on marketing decisions across the business cultures, and evaluates the

Microeconomics and its role in decision making and public policy Rubinfeld & Pindyk’s Microeconomics 9th global edition (PDF) exposes readers to topics that play a central role in microeconomics. From competitive strategy and game theory to the roles of information and uncertainty, and the analysis of pricing by firms with

Written by a group of internationally famous sociologists with experience in both the classroom and the field, The Art and Science of Social Research, (PDF) provides authoritative and balanced coverage of the complete range of methods used to study the social world. The authors stress the challenges of investigating the

The United Nations presently has five effective international space treaties, specifically the Outer Space Treaty of 1967, Space Liability Convention of 1972, Space Rescue Agreement of 1968, Space Registration Convention of 1975, and Moon Agreement of 1979. Though, with recent competition and movements to mine and use of natural resources

Feedback control fundamentals with case studies, context, and a focus on design – Feedback Control of Dynamic Systems 8th Edition (ePub), covers the material that every engineer needs to know about feedback control — including concepts like tracking, stability, and robustness. Every chapter presents the fundamentals along with comprehensive, worked-out